About

This blog examines the impact of psychology on brands, marketing strategy, and consumer trends. Follow us on Twitter @AdPsych

Founder Bio

Dipika Mallya is a marketing professional based in Dubai, United Arab Emirates. With a Bachelor’s degree in Psychology from the University of Illinois, and a Master’s degree in Advertising from the University of Texas at Austin, she believes that the two fields are  inextricably linked.

 

 

 

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